Amidst all the news of slowdown, plummeting sales, recession, credit crunch, terror attacks, piracy and so on, reading an article titled Something Fresh by Nidhi Nath Srinivas published in The Economic Times on 14th December, 2008 is indeed quite uplifting. The article talks about how corporates and marginal farmers are collaborating together in various parts of India for mutually beneficial relationships and and win-win scenarios. The following thoughts come to mind :
Indian companies like Organic India and Suguna are indeed innovating and devising ingenious ways of thriving in tough economic conditions, leveraging India's strengths, complying with all international standards and making it profitable for all stakeholders. I am quite confident that there are many more such companies, individuals and organization in India. I salute them for their vision and execution capabilities.
Innovations – both incremental and radical - are possible in all aspects of a business. The example of OI and Suguna are examples of innovation in Business Models. Techies - people like me included - must not have the misconception that innovation and Intellectual Property is something that comes out of design labs or R&D cells only.
Interests of large businesses and the lowest sections of the society can be aligned and all will profit when the folks at the Bottom of the Pyramid are included as participants and beneficiaries. Indian companies and government organizations must ensure that the rural and agrarian classes actively participate as partners in the industrialization process. Some projects have spectacularly failed in the recent past when this simple wisdom was ignored.
Heads I win, tails I don’t lose
5 years ago
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